What does your brand say about your business? Do your customers know what your company stands for? How do you keep your customers engaged if you decide to change your brand? When Kerridge Commercial Systems needed a new brand that answered these questions, Big Leap was on hand to develop a compelling and creative brand story designed to strengthen the company’s position as international leader i...
BUSINESS MARKETING. APPLIED CREATIVITY.
The team at Big Leap has decades of creative business and technology marketing know-how behind us. We have the privilege of working with great big well-known providers through to small innovative startups with big ideas and a lot of ambition. Like you, they have developed amazing products and services and want even more people buying what they offer. What we do is help them understand their customers, engage and connect with them, and attract more of the right people resulting in increased sales opportunities. If you’d like to find out how we do this and what can happen when we apply creativity please do get in touch.
By helping our B2B clients realise the big picture and think innovatively, we help them take a big leap forward in their marketing.
From new product or service launch strategy to integrated lead generation programmes, we turn big ideas into focussed actions.
Making your budget pack a punch, we elevate your brand to get it the right kind of attention that results in more profitable business.
Whilst 2/3 can explain products/services, less than 1/3 of organisations understand customer needs. Do you understand your market?
THE FUTURE IS MOBILE
In the past 2 years smartphone and tablet users have doubled (twice as many as PC users). Are your website and comms mobile compatible?
PEOPLE BUY FROM PEOPLE
Nearly 3/4 of all B2B purchases involve human interaction. Are you getting out there at industry events and growing your social presence?
MARKETING DATA IS USED
Only 1/3 of collected data gets used. Do you know which messages resonate with your audience, and which web pages get the most hits?
From technical and commercial backgrounds, our knowledgeable team can get up to speed with your software, hardware, and services in no time.
Expertise: Identifying the insights that maximise brand and customer connectivity
Posted by Big Leap Marketing
Posted by Bea James
Despite the drop in temperature and the leaves on the ground – the client teams we’re working with show no signs of heading for hibernation. In fact, Autumn has put a spring in the step of a fair few of our clients as they embark on projects to rebuild and refresh their websites. As with the change in seasons, they recognise that they need to continually evolve to keep the appeal they...
Posted by Big Leap Marketing
Love or hate him/her, engineered or not, Banksy is a first class marketer – and Dismaland is a shining example of how to apply creativity to attract attention. Marketing lesson number 1 – Start a conversation As humans we love nothing more than being let in to ‘the secret’. If someone says, “it’s a secret”, we’re hard-wired to want to discover what the big s...
Looking to market your technology product more effectively? Get in touch today to see what applied creativity could do for you…