Hi! Lorraine Jones here – Creative Director here at Big Leap Technology Marketing, here today to decipher ‘Applied Creativity’.
‘To apply’, is to find purpose, and put into action. It requires devotion. And expertise. Relevance is key. Creativity requires a powerful, visionary imagination. And productivity.
When we put our imagination to practical use, we apply creativity. It’s this application that generates the insight to formulate the marketing strategy and then articulate it without losing its integrity or its meaning. It’s this application that means our technology marketing programmes work practically, commercially, and inventively. To deliver results.
At Big Leap, we create in order to elevate – connecting our customers’ technology (brands) with their audiences in a way that inspires and engages.
Don’t get me wrong, we’re creative types, so naturally we love ‘art for art’s sake’ – but it has no place in business.
When it comes to helping our B2B clients market their technology products and services, we’re all about applied creativity.