BUSINESS MARKETING

Event Marketing

 

A lesson (from Banksy) in how to attract attention

Love or hate him/her, engineered or not, Banksy is a first class marketer – and Dismaland is a shining example of how to apply creativity to attract attention. Marketing lesson number 1 – Start a conversation As humans we love nothing more than being let in to ‘the secret’. If someone says, “it’s a secret”, we’re hard-wired to want to discover what the big secret is. Banksy knows this. The Tropicana has been under wraps, shrouded in mystery, gaining attention and getting everyone guessing as to what might be going on inside. Heads turned as the disused lido became the talk of the town and people watched, listened, speculated and discussed the possible plans for the site. Without uttering a word, Banksy started a conversation, then shaped the conversation by posting clues (or rather misdirections) around the Tropicana. When starting a conversation, you don’t have to introduce your company or…

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Storytelling and Content Marketing

    “Happily Ever After” Storytelling and Content Marketing at Bristol Media’s Masterclass Written by Tiff Donnelly Once upon a time in a land far away (well Bristol actually!) over 80 people from creative agencies across the South West gathered together to hear marketing insights on a range of topics and to network. First up were UWE Business school, sharing their research on Client-Agency relationships, followed by presentations discussing ‘Marketing Strategy’, ‘Thinking Bristol: Working Globally’, and ‘Growing a Digital Agency’. The IPA then chaired an interesting panel session about the future of marketing and agencies, (which partly lies in employing a younger generation, who already think, act, and do what is set to become the future of things). Following this we heard speakers on other topics including Conversion Rate Optimisation and Social Media (unlike the beauty in the fairy tales – it never sleeps!). But the hero of this tale has to be…

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Snacking on Strawberries.

Hi, Lorraine here. With Wimbledon just around the corner I thought I’d share a few insights from a superb presentation I saw recently by Rosemary Brown of IBM and Jonathan Gapper from Ogilvy Group… Turn on the footage of Wimbledon (it’s always on in the studio) and you can’t fail to see that IBM is as synonymous with Wimbledon as Wimbledon is with strawberries. In fact for the last 25 years they’ve been providing the tech to collect and analyse data for the event. You’d think as a major sponsor, IBM would get a lot of business out of Wimbledon – but the trouble is, who wants to talk Big Data & Analytics at a major sporting event? Over the years IBM has come to the conclusion that the answer is ‘very few’! But still the Sponsorship team had to find a way to fill the Salesforce pipeline. So they tried…

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Introducing Tiff at Venturefest BB

It’s that time of year again! Today (June 9th) is the Bristol & Bath  Venturefest – a firm favourite in Big Leap Marketing’s calendar. Venturefest showcases the regions most innovative and enterprising companies and start-ups and this year the event is focused on the role of innovation in sustainability and green technology as Bristol celebrates its year as European Green Capital. It’s the perfect place for us to meet up with tech companies at all stages of the business lifecycle, and chat about how they can turn their big ideas into focused actions that will get them the profitable business they want.   Tweeting from the event this year on behalf of Big Leap is our Business Development Manager, and newest recruit, Tiffany Donnelly (@Tiff_Donnelly). We’re delighted to have Tiff on board, and look forward to her blog on the happenings at this year’s event.   If you see Tiff – do say hi – and connect to her on Linkedin for…

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3 reasons to invest in Tradeshows & Events

As a marketing partner for B2B technology solutions providers, we’re often asked if we think the companies we work with should exhibit at events.   The simple answer is ‘yes’.  People buy from people. Our recent Market Research into the global B2B Events & Exhibitions market reveals it continues to grow 3% year on year, and in the UK alone it’s a £19.2 billion market that caters for 90 million delegates.  Trends wise, events are becoming highly targeted and the ones we recommend clients focus on are those designed to share specialist knowledge and educate the specific groups of customers they’d like to attract. Choosing the right event to exhibit at is the key to maximising ROI through: Networking and generating leads, Testing your marketing messages and spreading the word, and Demonstrating your product and services to a captive, and most importantly – interested audience. Whilst the cost, resources and…

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3 Tips to make your Sales Team smile at your next event

Sales transactions are rare at an exhibition – unless we’re talking bar transactions after a long day on the stand! But they’re a great way to fill the funnel with new and interested prospects… Exhibitions are also a great reason to contact your prospect and customer database with a compelling campaign that hooks into the theme of the event. You can make your investment go much further than just the 2 or 3 days onsite with these top tips for before, during, and after your event: BEFORE: Book your stand early to get the optimum spot (ideally next to a dedicated networking area) and then make the most of the marketing opportunities the event organiser provides. If you get the chance, offer up a speaker for the conference programme – then tell your prospect and customer database where you’ll be exhibiting and when to hear your case study. DURING: On…

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Marketing the Moment

Marketing the Moment – for real-time return on your Event Marketing budget The real-time marketing opportunity that a live tradeshow or industry conference presents is priceless.  Most events now are socially switched on, enabling exhibitors and delegates to interact with the agenda and speakers using their ipads or smart phones via an all-important hashtag.  Twitter is, after all, the best way to ‘market the moment’. As well as all the delegates you meet face-to-face during on-stand demos, you can reach the wider audience at the event via social channels.  People that aren’t even at the event in person will often ‘listen in’ for soundbites shared via the hashtag – so when you’re communicating via social channels, your message travels far beyond the walls of the conference.  Leading analysts and industry commentators are often very active via twitter and linkedin during an event, so it’s a great opportunity for your company…

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