BUSINESS MARKETING

Graphic Design

 

True Love: Sales & Marketing (#Smarketing)

We at Big Leap Technology Marketing have always believed in the power of integrating Sales and Marketing processes and working closely with Sales teams to achieve the business’ objectives.  However, only 8% of B2B companies report a tight Sales and Marketing Alignment (Forrester) – which is great news for us as we’ll be rocking the competition when we team up! Here are 12 ways we can generate true love between Sales & Marketing: 12 Creative reasons to contact leads 80 % of sales are made on the 12th contact but more creativity is required as 75% of the respondents said that B2B marketers were too heavy-handed with the sales messaging in their content (Content Preferences Survey). 11 pieces of content and a plan! Today’s buyers might be anywhere up to two-thirds of the way through their journey before they get in touch and 95% of buyers contact the solution provider that…

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Applied Creativity

Applied Science Applied Economics Applied Psychology Applied Biosystems Applied Energy Applied Arts Applied Mathematics Applied Technology Applied Linguistics… Applied Creativity. Hi!  Lorraine Jones here – Creative Director here at Big Leap Technology Marketing, here today to decipher ‘Applied Creativity’. ‘To apply’, is to find purpose, and put into action. It requires devotion. And expertise.  Relevance is key. Creativity requires a powerful, visionary imagination.  And productivity. When we put our imagination to practical use, we apply creativity.   It’s this application that generates the insight to formulate the marketing strategy and then articulate it without losing its integrity or its meaning. It’s this application that means our technology marketing programmes work practically, commercially, and inventively.  To deliver results. At Big Leap, we create in order to elevate – connecting our customers’ technology (brands) with their audiences in a way that inspires and engages. Don’t get me wrong, we’re creative types, so naturally we…

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Propelling you forward…

Hi there, I’m Debbie Beech – Big Leap’s Technology Marketing Strategist – starting at the top (the best place to begin) with a story about us to establish our credentials… Big Leap Technology Marketing was formerly Market-Ease, established in 2005.  As every good company does – over the years we’ve asked our clients for feedback and have been privileged to hear that we’ve helped them “take a big stride forward”, “moved [their] marketing up a gear” and “taken the business to the next level”.  So it made sense to examine our own value proposition and rebrand to something a bit more ‘Ronseal’: We are Big Leap, and we exist to help technology companies take a big leap forward in their business.  We channel all our creativity into developing technology marketing programmes that work practically, commercially, and inventively to deliver results. There’s a powerful marketing methodology – ‘Crossing the Chasm’ by Geoffrey…

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