BUSINESS MARKETING

Graphic Design

 

Kerridge Commercial Systems rebrands the Big Leap way

What does your brand say about your business? Do your customers know what your company stands for? How do you keep your customers engaged if you decide to change your brand? When Kerridge Commercial Systems needed a new brand that answered these questions, Big Leap was on hand to develop a compelling and creative brand story designed to strengthen the company’s position as international leader in the distributive trades market… So we set about rebranding the Big Leap way: Gathering insights and analysing our primary research Defining the principles of the new brand Writing a brand story that tied the company’s past to its future Creating a choice of dynamic and engaging concepts Developing the design toolkit for the chosen option Detailing the Guidelines with frameworks for consistent brand expression Inspiring the team with a Brand Application workshop Mike Beech, Product Marketing Director and Rebranding Project Lead at Kerridge Commercial…

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3 reasons to invest in Tradeshows & Events

As a marketing partner for B2B technology solutions providers, we’re often asked if we think the companies we work with should exhibit at events.   The simple answer is ‘yes’.  People buy from people. Our recent Market Research into the global B2B Events & Exhibitions market reveals it continues to grow 3% year on year, and in the UK alone it’s a £19.2 billion market that caters for 90 million delegates.  Trends wise, events are becoming highly targeted and the ones we recommend clients focus on are those designed to share specialist knowledge and educate the specific groups of customers they’d like to attract. Choosing the right event to exhibit at is the key to maximising ROI through: Networking and generating leads, Testing your marketing messages and spreading the word, and Demonstrating your product and services to a captive, and most importantly – interested audience. Whilst the cost, resources and…

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3 Tips to make your Sales Team smile at your next event

Sales transactions are rare at an exhibition – unless we’re talking bar transactions after a long day on the stand! But they’re a great way to fill the funnel with new and interested prospects… Exhibitions are also a great reason to contact your prospect and customer database with a compelling campaign that hooks into the theme of the event. You can make your investment go much further than just the 2 or 3 days onsite with these top tips for before, during, and after your event: BEFORE: Book your stand early to get the optimum spot (ideally next to a dedicated networking area) and then make the most of the marketing opportunities the event organiser provides. If you get the chance, offer up a speaker for the conference programme – then tell your prospect and customer database where you’ll be exhibiting and when to hear your case study. DURING: On…

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True Love: Sales & Marketing (#Smarketing)

We at Big Leap Technology Marketing have always believed in the power of integrating Sales and Marketing processes and working closely with Sales teams to achieve the business’ objectives.  However, only 8% of B2B companies report a tight Sales and Marketing Alignment (Forrester) – which is great news for us as we’ll be rocking the competition when we team up! Here are 12 ways we can generate true love between Sales & Marketing: 12 Creative reasons to contact leads 80 % of sales are made on the 12th contact but more creativity is required as 75% of the respondents said that B2B marketers were too heavy-handed with the sales messaging in their content (Content Preferences Survey). 11 pieces of content and a plan! Today’s buyers might be anywhere up to two-thirds of the way through their journey before they get in touch and 95% of buyers contact the solution provider that…

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Applied Creativity

Applied Science Applied Economics Applied Psychology Applied Biosystems Applied Energy Applied Arts Applied Mathematics Applied Technology Applied Linguistics… Applied Creativity. Hi!  Lorraine Jones here – Creative Director here at Big Leap Technology Marketing, here today to decipher ‘Applied Creativity’. ‘To apply’, is to find purpose, and put into action. It requires devotion. And expertise.  Relevance is key. Creativity requires a powerful, visionary imagination.  And productivity. When we put our imagination to practical use, we apply creativity.   It’s this application that generates the insight to formulate the marketing strategy and then articulate it without losing its integrity or its meaning. It’s this application that means our technology marketing programmes work practically, commercially, and inventively.  To deliver results. At Big Leap, we create in order to elevate – connecting our customers’ technology (brands) with their audiences in a way that inspires and engages. Don’t get me wrong, we’re creative types, so naturally we…

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Propelling you forward…

Hi there, I’m Debbie Beech – Big Leap’s Technology Marketing Strategist – starting at the top (the best place to begin) with a story about us to establish our credentials… Big Leap Technology Marketing was formerly Market-Ease, established in 2005.  As every good company does – over the years we’ve asked our clients for feedback and have been privileged to hear that we’ve helped them “take a big stride forward”, “moved [their] marketing up a gear” and “taken the business to the next level”.  So it made sense to examine our own value proposition and rebrand to something a bit more ‘Ronseal’: We are Big Leap, and we exist to help technology companies take a big leap forward in their business.  We channel all our creativity into developing technology marketing programmes that work practically, commercially, and inventively to deliver results. There’s a powerful marketing methodology – ‘Crossing the Chasm’ by Geoffrey…

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