BUSINESS MARKETING

Technology

 

2014 Marketing Trends: Out with the old, in with the new?

Hello and Happy New Year from all the team here at Big Leap! The new year often presents a time to reflect and project, to examine what ideas to cast out and which to welcome in – and that’s exactly what we’ve been thinking about over the past few days.  In marketing however, it’s rarely ‘out with the old and in with the new’.  New marketing concepts, tools and technologies develop and gain popularity over a number years, decades even, and so year on year we just continue to add to the rich variety of ways to engage prospects and nurture leads.  As we look at the key marketing trends for 2014, our approach is to add them in to the continually evolving mix. THE BIG NOISE IN 2013 – Big Data, Mobile, Content Big Data – hasn’t really changed the world yet.  Yes we agree that it’s real, it…

Read More

True Love: Sales & Marketing (#Smarketing)

We at Big Leap Technology Marketing have always believed in the power of integrating Sales and Marketing processes and working closely with Sales teams to achieve the business’ objectives.  However, only 8% of B2B companies report a tight Sales and Marketing Alignment (Forrester) – which is great news for us as we’ll be rocking the competition when we team up! Here are 12 ways we can generate true love between Sales & Marketing: 12 Creative reasons to contact leads 80 % of sales are made on the 12th contact but more creativity is required as 75% of the respondents said that B2B marketers were too heavy-handed with the sales messaging in their content (Content Preferences Survey). 11 pieces of content and a plan! Today’s buyers might be anywhere up to two-thirds of the way through their journey before they get in touch and 95% of buyers contact the solution provider that…

Read More

Applied Creativity

Applied Science Applied Economics Applied Psychology Applied Biosystems Applied Energy Applied Arts Applied Mathematics Applied Technology Applied Linguistics… Applied Creativity. Hi!  Lorraine Jones here – Creative Director here at Big Leap Technology Marketing, here today to decipher ‘Applied Creativity’. ‘To apply’, is to find purpose, and put into action. It requires devotion. And expertise.  Relevance is key. Creativity requires a powerful, visionary imagination.  And productivity. When we put our imagination to practical use, we apply creativity.   It’s this application that generates the insight to formulate the marketing strategy and then articulate it without losing its integrity or its meaning. It’s this application that means our technology marketing programmes work practically, commercially, and inventively.  To deliver results. At Big Leap, we create in order to elevate – connecting our customers’ technology (brands) with their audiences in a way that inspires and engages. Don’t get me wrong, we’re creative types, so naturally we…

Read More

Propelling you forward…

Hi there, I’m Debbie Beech – Big Leap’s Technology Marketing Strategist – starting at the top (the best place to begin) with a story about us to establish our credentials… Big Leap Technology Marketing was formerly Market-Ease, established in 2005.  As every good company does – over the years we’ve asked our clients for feedback and have been privileged to hear that we’ve helped them “take a big stride forward”, “moved [their] marketing up a gear” and “taken the business to the next level”.  So it made sense to examine our own value proposition and rebrand to something a bit more ‘Ronseal’: We are Big Leap, and we exist to help technology companies take a big leap forward in their business.  We channel all our creativity into developing technology marketing programmes that work practically, commercially, and inventively to deliver results. There’s a powerful marketing methodology – ‘Crossing the Chasm’ by Geoffrey…

Read More