BUSINESS MARKETING

Website Design

 

Kerridge Commercial Systems rebrands the Big Leap way

What does your brand say about your business? Do your customers know what your company stands for? How do you keep your customers engaged if you decide to change your brand? When Kerridge Commercial Systems needed a new brand that answered these questions, Big Leap was on hand to develop a compelling and creative brand story designed to strengthen the company’s position as international leader in the distributive trades market… So we set about rebranding the Big Leap way: Gathering insights and analysing our primary research Defining the principles of the new brand Writing a brand story that tied the company’s past to its future Creating a choice of dynamic and engaging concepts Developing the design toolkit for the chosen option Detailing the Guidelines with frameworks for consistent brand expression Inspiring the team with a Brand Application workshop Mike Beech, Product Marketing Director and Rebranding Project Lead at Kerridge Commercial…

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Autumn put a spring in your step?

Despite the drop in temperature and the leaves on the ground – the client teams we’re working with show no signs of heading for hibernation. In fact, Autumn has put a spring in the step of a fair few of our clients as they embark on projects to rebuild and refresh their websites. As with the change in seasons, they recognise that they need to continually evolve to keep the appeal they have to new and existing customers. Naturally we’re delighted to be working with them on these projects, offering bang up to date advice on user journey, responsive design, and CMS tech. More on this subject coming soon… Sadly its not all autumnal sunshine and smiles; with the end of summer came the departure of the lovely Alex – much missed for his social buzz. We wish him well for his final year at University and hope he comes to work with us again…

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