Marketing the Moment
Marketing the Moment – for real-time return on your Event Marketing budget
The real-time marketing opportunity that a live tradeshow or industry conference presents is priceless. Most events now are socially switched on, enabling exhibitors and delegates to interact with the agenda and speakers using their ipads or smart phones via an all-important hashtag. Twitter is, after all, the best way to ‘market the moment’.
As well as all the delegates you meet face-to-face during on-stand demos, you can reach the wider audience at the event via social channels. People that aren’t even at the event in person will often ‘listen in’ for soundbites shared via the hashtag – so when you’re communicating via social channels, your message travels far beyond the walls of the conference. Leading analysts and industry commentators are often very active via twitter and linkedin during an event, so it’s a great opportunity for your company to get noticed.
The key to making the most of the of the real-time marketing opportunity is to make sure your event team is trained and confident to engage via social channels, as well as face to face, so that every touch point with potential leads and influencers is covered.
And if you can encourage your CTO to live blog or cast from the event – then you can create some great content too.
If you’d like to train up your event team so that they can make the most of social channels at your next event – we offer a social marketing workshop that will have them tweeting, posting and blogging in no time.