3 reasons to invest in Tradeshows & Events

As a marketing partner for B2B technology solutions providers, we’re often asked if we think the companies we work with should exhibit at events.


The simple answer is ‘yes’.  People buy from people.

Our recent Market Research into the global B2B Events & Exhibitions market reveals it continues to grow 3% year on year, and in the UK alone it’s a £19.2 billion market that caters for 90 million delegates.  Trends wise, events are becoming highly targeted and the ones we recommend clients focus on are those designed to share specialist knowledge and educate the specific groups of customers they’d like to attract.

Choosing the right event to exhibit at is the key to maximising ROI through:

  1. Networking and generating leads,
  2. Testing your marketing messages and spreading the word, and
  3. Demonstrating your product and services to a captive, and most importantly – interested audience.

Whilst the cost, resources and time required can sometimes prove difficult to justify, the payback is in making the very most of the occasion with an integrated marketing campaign that runs pre, during and post the event.  To coin a phrase, we believe it comes down to clever planning and creative execution to get the most ‘bang for your buck’.

Need some advice on making the absolute most of your budget, or want some help with pinpointing the right events that will attract your target audiences, then please do drop us a line – we’d love to help.

Check out our Top 3 Tips for Better Events that will make your Sales Team smile!

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